Media and Public Relations

This course will provide the knowledge you will need to manage your image and value by forming solid networks through strategic communication planning. This course is designed to provide practical and hands-on tools that will give you a skillset in dealing with the media and the public. Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network.  Course Objectives:

• Network for success.
• Manage “Meet and Great”.
• Dress for success.
• Write effectively.
• Set goals.
• Manage media relations.
• Plan issue and crisis communication.
• Use social media.
• Deliver effective communication.
• Networking for success.
• The meet and greet.
• Dressing for success.
• Writing.
• Setting goals.
• Media relations.
• Issues and crisis communication planning.
• Social media (The PR toolkit).
• Employee communications.